I have an observation to communicate about car commercials. Here is what I know:
- Dealers scream and yell at me
- They flash and animate their [supposedly] low prices at me
- They point their fingers and wave their arms at me
- They tell me that if I don’t get down there right away, I’m making a mistake
All of this to grab my attention. But how much attention do I really pay? I completely tune the television out once I hear these commercials begin. You can tell within a split second when one begins. I’d be willing to bet money that nearly each and everyone of you have the same reaction. After a commercial has passed, you couldn’t tell me who the dealer was or what their special was–because you tuned it out too.
Not long ago I saw a great exception to these commercials. The ad was from Johnson City Honda (I have nothing to do with Johnson City Honda), and instead of yelling, screaming, and flashing text at me, they had a conversation. They talked about their commitment to service and had customers talking about their great experience. I remember that commercial and their message because it was an exception.
When being different (being a purple cow) is the way to get ahead, why are car dealerships still competing with the same old methods? Or am *I* the exception and these commercials truly are effective?
You tell me.
If you enjoyed this post, please consider leaving a comment below or subscribing to the feed so others know you enjoyed it! Thanks for reading!
SUBSCRIBE TO THE
BECOME A FAN ON
FOLLOW US ON
